These are 2-sheet posters meant to be seen on New York City subway platforms. I wanted to place emphasis on strong graphics as well as very simple wording so that both those waiting on the platform and those passing by in a subway car could get it.
This print campaign is meant to run as a 3-page right-hand spread in The New Yorker magazine. This was the first assignment for my SVA class taught by Allan Beaver and Bob Reitzfeld.